Built from
experience.
Driven by
integrity.

Faye's story

From the inside
of the resistance

I spent over a decade building and leading analytics and business intelligence functions inside some of the world's most complex global organisations. I was good at it. I understood data, I understood people, and I understood how to translate between the two.

But the higher I rose, the more clearly I could see something that most organisations work hard not to name. The gap between what leaders say they stand for and what they actually do. Between the transformation programmes that get funded and the change that never truly lands. Between the culture that exists on paper and the one that plays out in the room.

I witnessed what happens when power distorts truth. When the wrong people rise because they're confident, not competent. When systems are designed — often unconsciously — to protect themselves rather than the people inside them. And I made the choice that many people in those moments don't: I spoke up.

What followed was a period of deep reflection. I returned to my roots in behavioural economics — my PhD had always given me a framework for understanding why people resist change even when they know it's necessary. I trained as a coach. And I started to see that the problem organisations face isn't strategy, or technology, or even culture in the abstract.

The problem is resistance. And resistance is human. It lives in the systems we build, the power structures we protect, the decisions we make under pressure, and the very nervous systems of the people we ask to lead through uncertainty.

Lumina exists because I've been on the inside of that resistance — and I know what it takes to illuminate it, face it, and transform through it. Not around it. Through it.

That's humanised leadership. And it's the only kind that actually works.